Eight Ways to Create a Brand That’s Loved

When your business was just starting out, it was so important to painstakingly challenge and assess every idea, tease out every constraint, act fast upon opportunities, and scrutinize every decision.

This intensity also happens when a company is in the throws of major change, and we all know what role technology and the advent of AI has brought about!

My goal these days is to actually speak to a person for help! Not learn how to fix it myself with AI generated summaries, but to actually engage with someone who knows how to fix a problem. Then fixes it. And that is what makes me love a company more than anything!

I am forever frustrated with the lack of connection businesses are creating - yes creating - while thinking they are advancing their brand in the name of technology. What do want your brand to mean? Or more importantly, what does your brand mean to your customers?

Monitoring Brand Identity

At Visual Thrive, we focus on integrating what we think is best for everyone. It’s so important to maintain your “voice” in a world where technological advances can simply steamroll that voice flat. It’s so important to remain in creative response to your company’s changes, combined with innovative processes that serve your businesses’ growth, and offers great hands-on customer service.

That’s a lot to consider on daily basis!

Let’s be honest, when the company is the baby you created, nurtured, and grew; it is a serious labor of love. At Visual Thrive we “get” this because we are in the same boat - so we go above and beyond to make our clients very happy.

Marketing Expertise, Applied To Your Vision
We always start with your vision, then we create.

Here is some food for thought regarding how we would work with you - and we’d love to work with you!

Brand-Building To-Do List

1. Clarify Your Vision with our 10-Point Marketing Blueprint Workshop
   Define why your brand exists and the problem it solves.
   Outline your long-term vision and core values.

2. Know Your Audience
   Identify your target customer segments.
   Research their needs, behaviors, and what motivates their loyalty.

3. Develop a Unique Positioning
   Determine what sets you apart from competitors.
   Craft a clear value proposition in one or two sentences.

4. Design a Cohesive Visual Identity
   Create a logo, color palette, and typography that reflect your brand personality.
   Establish brand guidelines for consistent use across all platforms.

5. Craft a Distinctive Voice & Messaging
   Decide how your brand “sounds” (friendly, expert, playful, etc.).
   Write key messages and taglines that resonate with your audience.

6. Build an Online Presence
   Launch a professional, on-brand website.
   Set up social media profiles aligned with your messaging and visuals.

7. Deliver Consistency Everywhere
   Ensure every customer touchpoint reflects your brand—packaging, emails, customer service.
   Train your team to embody the brand values in interactions.

8. Monitor & Evolve
   Collect feedback and track engagement.
   Refine your brand as your audience and market change.